In late 2011, Google acquired Zave Networks, a company that specialized in digitizind coupons and loyalty rewards programs and today, it is launching its first product based on this acquisition: Zavers by Google. Zavers, Google writes, is "a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them -- increasing basket size and redemption rates."Source: http://feedproxy.google.com/~r/Techcrunch/~3/bsRxSpWMCjY/
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